At Framing the World productions, Steven Anderson’s media guru and New IFB movie extraordinaire Paul Wittenberger has produced New IFB trading cards. Steven Anderson has directly promoted this through the New IFB Youtube channel. Also, Wittenberger begins his video with some rock music.
Wittenberger encourages viewers to try and collect them all, which seems to prey on a gambling mentality, with rare cards and all.
See example videos of this below: